Discover Our Legacy
The Story of Pastel Palm Beach
Explore the journey of Pastel Palm Beach, a boutique that has been a cornerstone of style and community since 1984.
Our Journey Through Time
From our humble beginnings to becoming a beloved local institution, Pastel Palm Beach has a rich history worth celebrating.
1984
Founding of Pastel Palm Beach
Sue Alexander opens the first boutique in Wellington, marking the start of a cherished community tradition.
1990
Expansion to Paramount Center
Pastel Palm Beach expands to the historic Paramount Center, broadening its reach and influence.
2005
Celebrating 21 Years
The boutique celebrates over two decades of service, becoming a staple in the Palm Beach community.
2015
A New Era Begins
Sonia Peralta takes the helm, bringing fresh ideas while honoring Sue Alexander’s legacy.
2021
Relocation to North County Road
Pastel Palm Beach moves to a new location, continuing its tradition of excellence and community engagement.
2023
Looking Forward
As we embrace the future, we remain committed to quality and the families we serve.
Sue Alexander
Sue Alexander was more than just the founder of Pastel Palm Beach; she was a visionary who transformed the boutique into a beloved community fixture. Her passion for quality and dedication to customer satisfaction set the standard for excellence. Sue’s leadership and warmth left an indelible mark on everyone she met, and her legacy continues to inspire the boutique’s mission today.
Sonia Peralta
Our Dedication to Excellence
Commitment to Quality and Community
At Pastel Palm Beach, we take pride in offering the finest clothing and toys for infants, kids, and children. Our commitment to quality is unwavering, ensuring that each piece is crafted with care and attention to detail. We believe in supporting our local community, fostering relationships with families who have trusted us for generations.
Our boutique is more than just a store; it’s a cornerstone of the Palm Beach community. We host events that bring families together, celebrate milestones, and support local causes. Our dedication to community involvement is as strong as our dedication to providing exceptional products.
A Glimpse Into Our World
Explore Our Boutique and Community
Discover Our Timeless Collection
Step into Pastel Palm Beach and immerse yourself in a legacy of elegance and quality. Explore our curated selection of exquisite clothing and toys, crafted to delight every generation. Join us at our new location to experience the charm and tradition that has been cherished by Palm Beach families for decades.