A Journey Through Time

Celebrating 37 Years of Pastel Palm Beach

Discover the milestones that have shaped our legacy and continue to inspire our future.

Explore Our History

Join Us in Celebrating Our Legacy

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Our Milestone Journey

Explore the key events that have defined Pastel Palm Beach’s rich history.

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'84

Founding of Pastel Palm Beach

Sue Alexander opens the first boutique in Wellington and Palm Beach, offering timeless clothing for children.

'90

Expansion to Paramount Center

Pastel Palm Beach expands to the Historic Paramount Center, becoming a beloved local staple.

'01

Sonia Peralta Takes the Helm

After Sue Alexander’s passing, Sonia Peralta assumes ownership, continuing the legacy with passion.

'21

Relocation to North County Road

Pastel Palm Beach moves to 116 North County Road, marking a new chapter in our journey.

Our Story

Founded in 1984 by Sue Alexander, Pastel Palm Beach has been a cornerstone of the community, providing quality children’s clothing for generations. Sue’s vision and leadership laid the foundation for our success. After her passing, Sonia Peralta took over, bringing her own flair while honoring Sue’s legacy. Our mission is to offer timeless fashion and cherished memories for families in Palm Beach.

With a commitment to quality and community, Pastel Palm Beach continues to thrive under Sonia’s leadership, ensuring that every child is dressed with love and care. Our journey is a testament to the enduring spirit of our founders and the families we serve.

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What Our Community Says

“Pastel Palm Beach has been a part of our family’s life for generations. The quality and style of their clothing have always been unmatched.”

Emily Johnson

Local Resident and Mother of Three

“Every visit to Pastel Palm Beach is like stepping into a world of elegance and charm. My children adore the clothes, and I love the memories we create here.”

Michael Thompson

Father and Longtime Customer

“The boutique has been a cornerstone in our community, providing not just clothing but a sense of belonging and tradition.”

Sophia Martinez

Grandmother and Loyal Shopper

“Pastel Palm Beach has seen my children grow up, and now my grandchildren. It’s more than a store; it’s a family legacy.”

David Lee

Family Historian and Patron

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