Discover Timeless Elegance at Pastel Palm Beach

Explore a legacy of style and tradition that has dressed four generations of Palm Beach families with grace and sophistication.

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Where Tradition Meets Style

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Experience the charm of Pastel Palm Beach and become part of our storied history.

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A Legacy of Elegance and Tradition

For over three decades, Pastel Palm Beach has been a cornerstone of fashion in Palm Beach, offering exquisite clothing for infants, kids, and children. Founded in 1984 by the visionary Sue Alexander, our boutique has become synonymous with timeless style and quality. From our humble beginnings in Wellington to our iconic presence at the Paramount Center, we have dressed generations with care and elegance. Today, under the leadership of Sonia Peralta, we continue to uphold our commitment to excellence, now welcoming you to our new location at 116 North County Road.
Discover Our Story

Sue Alexander: A Visionary Founder

Sue Alexander was more than just the founder of Pastel Palm Beach; she was a pioneer in children’s fashion. Her passion for creating beautiful, quality clothing for the youngest members of the community set the foundation for our boutique’s enduring success. Sue’s dedication and leadership inspired those around her, including Sonia Peralta, who would later carry on her legacy. Through her innovative spirit and commitment to excellence, Sue Alexander left an indelible mark on the world of children’s fashion.

Our Journey Through Time

Discover the milestones that have shaped Pastel Palm Beach under the visionary leadership of Sonia Peralta, as we continue to dress generations with timeless elegance.

Explore Our History

'84

Boutique Founding

Founded by Sue Alexander, Pastel Palm Beach opened its doors in Wellington, offering exquisite clothing for infants and children.

'90

Expansion to Paramount

Our boutique expanded to the Historic Paramount Center, becoming a cherished destination for Palm Beach families.

'21

New Era Begins

Sonia Peralta took the helm, bringing fresh vision while honoring our rich heritage, and relocated to North County Road.

'23

Sustainable Collections Launch

We introduced eco-friendly collections, reflecting our commitment to sustainability and style for future generations.

A Glimpse into Our World

Pastel Palm Beach Gallery

What Our Customers Say

“Pastel Palm Beach has been our go-to boutique for decades. The quality and style are unmatched!”

Emily Thompson

“I love how Pastel Palm Beach keeps evolving while maintaining its classic charm. It’s a family tradition for us!”

Michael Rodriguez

Discover Our Timeless Collections

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